Project Details

GNC Group Website Design

Project Overview

GNC Group, a construction cost consulting firm, needed a website that was clear, professional, and easy to navigate. Our goal was to create a trustworthy and intuitive digital experience that guides users effortlessly to key services. We focused on clean typography for readability, a structured sitemap for seamless navigation, and a professional color palette to reinforce credibility. With strategically placed CTAs and a fully responsive design, the site ensures smooth interactions across devices. By prioritizing clarity, usability, and accessibility, we designed a platform that engages users and strengthens GNC Group’s digital presence.

Colours

Color is a powerful tool in UX design, shaping perception and guiding user interactions. For GNC Group, we crafted a palette that conveys trust, professionalism, and clarity while ensuring an engaging experience. Golden yellow (#F4B622) was chosen to add warmth and energy, drawing attention to key actions and making the interface feel inviting and approachable. Deep blue (#081F5C) establishes stability and credibility, reinforcing GNC Group’s expertise in the industry. It creates a strong visual foundation, instilling confidence in users as they explore the site. To ensure readability and structure, white (#FFFFFF) is used to provide contrast, keeping content clear and accessible. This thoughtful combination ensures seamless navigation, clear content hierarchy, and visual harmony. By following color psychology and accessibility principles, we designed an experience that strengthens brand trust and enhances engagement.

Typography

Site Map

Requirements

A professional and trustworthy website to establish a strong digital presence. A well-structured sitemap for seamless navigation and improved user experience. A visually appealing and engaging interface that aligns with the brand identity. Strong readability and accessibility to cater to a diverse audience. Strategic CTAs to drive user engagement and conversions.

Provisions

Designed a clean, intuitive layout ensuring ease of navigation and content discoverability. Implemented a balanced color scheme to reflect credibility, approachability, and clarity. Used typography principles to enhance readability and visual hierarchy. Developed a fully responsive website, ensuring seamless access across devices. Optimized content structure and CTAs to encourage user interaction and engagement.